Paradigm Design System
For Mail.ru products, Paradigm is a design system that enables us to preserve the integrity of the user experience while streamlining design and development resources.
Visit Website Figma FileFor Mail.ru products, Paradigm is a design system that enables us to preserve the integrity of the user experience while streamlining design and development resources.
Visit Website Figma FileFor Mail.ru products, Paradigm is a design system that enables us to preserve the integrity of the user experience while streamlining design and development resources.
The brand uses visual language to communicate with customers through our products' user interfaces. We make an effort to intentionally use visual language techniques, add value, uphold a close connection to the Mail.ru brand, and avoid obstructing the product's usability.
The user can better understand the structure of the interface thanks to the layout and grid. In addition to organizing, the layout serves a practical purpose by standardizing the key elements of items and establishing a single visual beat.
The foundational components of the visual language—colors, their combinations, and typographic schemes—must pass the WCAG accessibility test and the perception test in the final output.
We test the visual language pieces for basic recognizability, but this does not exclude the designer from paying attention to this.
The user must read the page's structure, meaning, and important activities. Make an effort to build your website so that users can find important information quickly.
The heading structure should accommodate the page's content. The user should have access to additional navigation options, such as a site map, table of contents, menu, and search.
Paradigm Design System is a comprehensive framework developed by Mail.ru for ensuring consistency and efficiency in design and development across its products. It serves as a foundational toolkit to maintain the integrity of user experiences while optimizing resources.
Paradigm incorporates essential building blocks of visual language, enhancing communication with users through Mail.ru products' interfaces. It employs intentional visual techniques aligned with Mail.ru's brand identity, ensuring usability remains paramount while delivering value-added experiences.
Interface design within Paradigm focuses on enhancing user comprehension through structured layouts and grids. By standardizing key elements and visual beats, users can navigate interfaces more intuitively, fostering a seamless user experience across Mail.ru products.
Visual language components, such as colors and typography, undergo rigorous validation processes to ensure compliance with WCAG accessibility standards and optimal perception. While basic recognizability is tested, designers remain attentive to detail to uphold quality standards.
Paradigm emphasizes the importance of structuring web pages to facilitate user understanding, meaning, and efficient navigation. Heading structures are tailored to accommodate content, while additional navigation options like site maps and search functionalities enhance accessibility.
Paradigm's systematic approach to design and development fosters a cohesive and intuitive user experience across Mail.ru products. By promoting consistency in visual language and interface design, users can interact with products seamlessly, enhancing satisfaction and usability.
Paradigm's standardized components and guidelines reduce redundancy and streamline workflows for designers and developers. By providing a unified framework, it minimizes the need for repetitive design decisions, enabling teams to focus on innovation and efficiency in product development.
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